Hey, Iā€™m Ifrah!

My love for product design stems from Psychology, exploring human thoughts, behaviors, and our bond with technology. It's the dance of how tech influences us and how we mold it in return.

I believe that UX Design is an iterative process that straddles the crossroads of a delightfully easy experience while solving a real human need. Great UX design is collaborative. It is a perfect marriage of data, business strategy, business goals, and the economics of the product. 

But in essence, design is really good storytelling.

Find my resume here or connect with me on LinkedIn.

Thanks for stopping by!