As a creative problem solver, I specialize in designing products that prioritize the needs of the people using them and bring organizational change to the companies that make them.
Hi, I’m Ifrah
PROCESS + HUMAN CENTERED DESIGN
Turning ambigous business goals into concrete solutions
How I use human-centered design processes to help my team prioritize which problems to tackle, conduct discovery to validate solutions, create assets like wireframes and prototypes to get feedback, and collaborate with my product and dev partners to get it into the backlog and into the customer’s hands.
PROCESS + DESIGN THINKING
Time & Absence Management Redesign
Redesigning the bread and butter of WFS by bringing improved functionality to the existing timesheet based on user feedback and moving the legacy product into a modern & responsive mobile design.
DESIGN SYSTEM + COMMUNICATION
Establishing a Design System
Leading my product team to lay the foundations of a design system that met the needs of our growing teams; transforming and iterating as it became an integral piece in our toolbelt.
How I make an impact on company culture
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When I noticed a lack of user-focused stories and a lack of time accounting for design discovery + usability testing in our timelines, I set out on a mission to get a backlog.
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How do you get folks excited to share something and convey an idea to an audience? Why, lightning talks of course! The goal is to share something with the team, keep it concise, don’t go over 5 minutes… or else.
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Back in University, I took a leadership course that said, “A leader doesn’t just bring up the problem, they offer a solution.“I took that piece of advice to heart throughout my career. I like to bring efficiency and delight wherever I go.
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I’ve helped with everything from strategic planning, and setting up roadmaps to storytelling the user’s experience. If I’m offered a seat at the table, I make sure to bring the user’s voice with me.
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With almost a decade of experience in the design field, starting as a UI designer to now being a Sr. Prod Designer, I love to help my fellow designers grow and blossom into their best selves!
Kyle M. // Senior Product Director